Spotify is the world leading streaming service that is reshaping the music industry. It has created a platform where artists can own copyright and be heard by new listeners, while fans get more choice and closer relationships with artists. 

Spotify faces formidable opponents in the form of Apple and Amazon who are wrestling for users’ subscriptions. However, Spotify has risen quickly to become the industry leader, fuelled by higher engagement rates. It has achieved this by making music a constant companion, creating machine-generated personalised playlists. Exponential growth in podcast production is also increasing user engagement.

Spotify gives artists access to unparalleled data analytics, that provides better insights into what listeners want, as well as opening new markets. Spotify can basically do for artists what the labels did, but with more data, at a lower cost and without making any demand on copyright ownership.

Swedish entrepreneur Daniel Ek is thinking on a universal scale for Spotify, wanting to put it “in front of every single person on the face of this universe who’s interested in music.” He is also committed to making it possible for creators to live off of their art. He has developed a unique company culture, creating teams as though they are bands – always in sync and dedicated to the best possible audio experience for all.

in April 2018.