The company streaming music to our ears.

Spotify is the largest music streaming platform in the world and is profoundly changing the music industry.

Why do we own it?

Spotify is the world leading streaming service that is reshaping the music industry. It has created a platform where artists can own copyright and be heard by new listeners, while fans get more choice and closer relationships with artists. 

Spotify faces formidable opponents in the form of Apple and Amazon who are wrestling for users’ subscriptions. However, Spotify has risen quickly to become the industry leader, fuelled by higher engagement rates. It has achieved this by making music a constant companion, creating machine-generated personalised playlists. Exponential growth in podcast production is also increasing user engagement.

Spotify gives artists access to unparalleled data analytics, that provides better insights into what listeners want, as well as opening new markets. Spotify can basically do for artists what the labels did, but with more data, at a lower cost and without making any demand on copyright ownership.

Who is key?

Swedish entrepreneur Daniel Ek is thinking on a universal scale for Spotify, wanting to put it “in front of every single person on the face of this universe who’s interested in music.” He is also committed to making it possible for creators to live off of their art. He has developed a unique company culture, creating teams as though they are bands – always in sync and dedicated to the best possible audio experience for all.


First bought

in April 2018.

Spotify makes data available in a unique way, allowing individual listeners to track their own patterns, and artists to create content based on those patterns.


The company showcased on this page is part of a diversified portfolio. The commentary should not be taken as advice on an individual stock.

Image Credit - © Shutterstock/Lukmanazis

Investment trusts are UK public companies and are not authorised and regulated by the Financial Conduct Authority. You may not get back the amount invested and please bear in mind that past performance is not a guide to future performance.