Netflix
High-quality entertainment anytime, anywhere, on any device
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What does it do?
Netflix is a global digital entertainment service and is a principal driver of the shift from linear TV consumption to on-demand streaming.
Why do we invest?
Founded in 1997 by Reed Hastings and Marc Randolph, Netflix has become the first truly global content and distribution media brand. The company benefits from a powerful combination of low monthly subscription costs, a stream of fresh and high-quality content and a near-frictionless and tailored customer experience.
As well as streaming third-party content, Netflix is also increasing its content creation offering. It has produced incredibly popular original series across a range of genres, such as Stranger Things, The Crown and Squid Game, putting it up there with HBO and Disney.
The platform has seen rapid growth in launching foreign language titles and made significant investments in international markets. Hastings is keen to emphasise that there are very few international media brands which is the opportunity for Netflix.
Who is key?
Co-chief executives Ted Sarandos and Greg Peters now lead Netflix’s next chapter. The company Reed Hastings co-founded has grown from a mail-order DVD business into a global entertainment platform, but leadership has since passed to Sarandos and Peters, with Hastings serving as Chairman. Sarandos has been central to Netflix’s evolution into original programming, while Peters has helped drive its product, international expansion and long-term commercial development.
When
Founded in: 1997
Invested in: 2015
Where
Headquartered: U.S.
Listing status
Public
Important information
The company showcased on this page is part of a diversified portfolio. The commentary should not be taken as advice on an individual stock.