Coupang
South Korea’s ecommerce powerhouse
What does it do?
Coupang is South Korea’s leading ecommerce platform, powered by a fully integrated logistics network. By owning every step of the delivery chain, from warehouse to doorstep, Coupang delivers products in hours, not days. Its unmatched speed, scale, and bundled services from food delivery to streaming — create a sticky ecosystem that drives loyalty, boosts spend and sets Coupang apart from global competitors.
Why do we invest?
South Korea is one of the most densely populated and digitally connected countries in the world — an ideal environment for ecommerce. Nearly 70 per cent of the population lives within 10 minutes of a Coupang logistics hub, giving the company unparalleled reach and delivery speed.
Coupang has turned this proximity into the country’s most advanced logistics network. Over half of all orders arrive within 12 hours, with some neighbourhoods receiving up to four deliveries a day. Its hyper-local model drives both speed and efficiency — so fast and fresh that Coupang delivers groceries without refrigerated trucks. Today, Coupang operates South Korea’s largest online grocery business.
This deeply integrated, high-frequency network is a powerful competitive moat — and it’s scalable. With operations expanding into Taiwan and a proven playbook for dense urban markets, Coupang is well-positioned for long-term international growth while continuing to deepen customer loyalty and wallet share at home.
Who is key?
Coupang was founded in 2010 by Bom Kim, a mission-driven entrepreneur who is relentlessly focused on customer experience. His leadership has instilled a culture of innovation, discipline, and customer obsession that drives operational excellence.
This focus on execution and long-term vision continues to power Coupang’s growth and reinforce its leadership in one of the world’s most advanced ecommerce markets.
When
Founded in: 2010
Invested in: 2023
Where
Headquartered: U.S. (Previously South Korea)
Listing status
Public
Important information
The company showcased on this page is part of a diversified portfolio. The commentary should not be taken as advice on an individual stock.
Investment trusts are UK public companies and are not authorised and regulated by the Financial Conduct Authority. You may not get back the amount invested and please bear in mind that past performance is not a guide to future performance.