The future of grocery shopping

Ocado is a British online supermarket known for its market-leading technology and automation which enables a seamless end-to-end process for shoppers and suppliers alike.

Why do we own it?

Ocado is the world’s largest dedicated online grocery retailer, with an aim to “change the way the world shops for good.” The company has developed a unique end-to-end ecommerce, fulfilment and logistics solution, known as Ocado Smart Platform. This platform facilitates every stage of the process, from hosting products online and remembering shoppers’ preferences to delivering orders and forecasting demand for suppliers. This platform is utilised by Ocado’s global partners, thereby generating additional revenue streams for the company and strengthening its position as a leader in the online grocery industry.

Another differentiator for Ocado is that its customer fulfilment centres display some of the most advanced grocery automation systems in the world. Using proprietary technology, Ocado has developed automated ‘bots’ that glide across a giant grid that sits above boxes of products. The bots use robotic pick-and-pack technology and can pick a 50-item order within a matter of minutes.

Grocery is the largest of all retail segments, sitting at well over $10trn globally. However online penetration is relatively low - for example, in the US and UK the online share of grocery spend is below 20 per cent. And the trend is firmly moving online.

Ocado is constantly innovating its technology and operations to stay ahead of the competition and take advantage of these long-term structural trends for the benefit of its customers, partners and shareholders.

Who is key?

CEO Tim Steiner is responsible for overall leadership and decision-making at Ocado. He sets the company’s strategic direction, drives innovation, and ensures the company stays ahead of the competition.


First bought

September 2020

“Our use of AI achieves in seconds what’s beyond the scale of thousands of humans” – Ocado Group


The company showcased on this page is part of a diversified portfolio. The commentary should not be taken as advice on an individual stock.

Image Credit - © Ocado

Hundreds of robots on a track system in a large warehouse.

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